The Muhaidib Commercial Saudi Group has announced the launch of it’s new identity in an effort to keep abreast the company’s developments  achieved through its various activities, whether the establishment of partnerships or companies both domestically and internationally.

Mosa’ab Al- Muhaidib, a member in the Board of Directors and General Manager of Al-Muhadib Co. for Technical Equipment, declared that the new identity of the group comes simultaneously with the passage of more than 65 years of its establishment by Sheikh Abdul Qadir bin Abdul Mohsen Muhaidib, (may God have mercy on him), expressing pride in the extensive balance of experience and expertise of the investment group for more than half a century.

The Muhaidib stated: “We in the Board of Directors and executive management are cautious that our new identity is a continuation of our long history, honoring a promising future, God willing, to achieve our mission as a national investment committed to the community and the homeland, and to playing an active role in the building and development of the national economy of the Kingdom, and the  influential participation in the investment market at regional and global levels, as we are part of one world.

Al-Muhaidib added about our new identity that we have drawn the new logo for the identity of Muhaidib from the poles of the Earth and our role on the global surface, and it reflects the cumulative layout of the three patterns that clearly reflect these meanings forming the map of the Earth. The group seeks to spread worldwide through this unique and modern identity.

He professed that the group has completed its restructuring during the last period with Boz & Co, and that the main objective of the restructuring was an attempt to keep pace with the growing economy with a flexible and unique structure.  As a part of this, was re-directing the company from being a company operating a number of sectors to one that is invested in some sectors and these have been identified as well.  He also stated that the current plan is to focus on three main sectors: real estate investment, financial investment, and strategic investment in the companies leading its field of work, and this comes from strengthening past investments and creating opportunities for future investments, God willing.

He demonstrated that the goal of this was to communicate with the community, and to highlight the new logo of the group, which shows the vitality and modernism and its relevance to the current economic situation, after the company completed more than 65 years holding the former identity.